If you were hoping that HTC would dip into the realm of budget smartphones -- the kind that make aDesire C look precious -- you'll have to look elsewhere. In a chat with the Wall Street Journal, CEO Peter Chou has drawn a line in the sand that will keep his company building mid-range and high-end smartphones like the One S for the time being. The kind of material compromises needed to hit those bottom-range prices would sully HTC's good name, he says. Not that Chou has reason to be worried. Shipments in mainland China, where a sub-¥1,000 ($158) price helps companies like ZTE, are expected to triple in 2012 and just might prove HTC right. That's still a considerable gamble given that it's having trouble keeping its high-end phones in stores for reasons other than sheer demand.
Showing posts with label HTC one S. Show all posts
Showing posts with label HTC one S. Show all posts
Wednesday, 13 June 2012
HTC: we won't delve into low-end smartphones in the near future
If you were hoping that HTC would dip into the realm of budget smartphones -- the kind that make aDesire C look precious -- you'll have to look elsewhere. In a chat with the Wall Street Journal, CEO Peter Chou has drawn a line in the sand that will keep his company building mid-range and high-end smartphones like the One S for the time being. The kind of material compromises needed to hit those bottom-range prices would sully HTC's good name, he says. Not that Chou has reason to be worried. Shipments in mainland China, where a sub-¥1,000 ($158) price helps companies like ZTE, are expected to triple in 2012 and just might prove HTC right. That's still a considerable gamble given that it's having trouble keeping its high-end phones in stores for reasons other than sheer demand.
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